What is Content Marketing

Everybody loves a great storyteller. When it comes to your website, your content tells a story about you and your products or services. Today as the attention of consumers is directed in more and more places, it’s more important than ever to produce and share high-quality content to market your business.

Content marketing is your opportunity to reach and convert new customers and it allows you to build relationships that enhance brand trust. Instead of pitching the things you sell, content marketing allows you to provide relevant and helpful content to your prospective and current customers to help them solve issues they may have.

SEO and Content Work Hand in Hand

Google and the other search engines reward businesses that consistently publish quality content. That’s why content marketing must be a part of your SEO strategy. When you stop and think about it, SEO and content marketing complement each other. For SEO to work, it needs words, articles, substance, keywords, and verbiage.

It’s common knowledge that keywords are a fundamental component of SEO because they’re researched, utilised, and tracked in the quest to boost a website’s ranking in the SERPs.

Content marketing is the process of producing and sharing high-quality content that includes the keywords people use to find the types of products or services you sell.

Relevance Matters

Relevance is a crucial factor in any content marketing campaign. To be effective, you’ve got to produce and share content that addresses your targeted customers’ challenges and needs. Instead of producing content that seems like a promo ad for your brand, you need to write about things that your customers care about. Well-written, insightful content draws people toward your brand and sets you up as a thought leader.

People respond well to content that’s relevant, educational, helpful, compelling, engaging, and even entertaining. When you get content marketing right, you’ll be able to speak effectively to your targeted market using the voice of your brand.

The pathway to boosting your website up in the SERPs is paved with top-notch content that speaks to both your targeted market and Google. In addition to improving your chances of gaining visitors and customers, content marketing also adds value to the products or services you sell.

Developing a Content Marketing Strategy

When developing a content marketing strategy, ask yourself why you’re creating content, who it’s going to help, and how you’re going to help those people in a unique way.

As you work on your strategy, think of it as a marketing plan that’s focused on content. Your strategy should include details like the key topics you plan to cover, what type of content you’ll create, and when and how you’ll share it.

Savvy marketers have been saying for years that content is king. That statement is more true today than ever. To reach today’s consumers who are shopping primarily on the web, you need to create content that’s seen and deemed useful by both Google and your targeted audience.