Ways You Can Build Links
If you want to rank your website in Google so people looking for the types of products or services you sell can find you, you’ve got to build links. Google considers links as one of the most important ranking factors, so there’s no getting around earning high-quality links.
Link building involves getting other websites to link to yours. When you have several high-quality relevant links pointing to your website, the higher you should rank on Google so you can get the organic traffic you need.
There are lots of effective ways to build links that will help you earn those coveted top-ranking positions in Google and the other search engines. Here are a few tried and true link building methods you should try.
Get Listed on Listicles
Listicles are typically articles that cover ‘the best…’, the top…’ or similar. This method is great for getting your products or services seen by your target market while also earning links that help push you up in search rankings.
You can find listicles in your industry using Google search operators (GSOs). To get yourself on some listicles, reach out to the journalists or bloggers and explain why you’d make a better inclusion than some of those already on the lists you find.
If you send a compelling email message outlining how you’d add value to readers by being on a listicle, they’d probably be happy to update it and add you to the list.
Get Your Business on Supplier Links
If you sell other people’s products, you can earn many high-quality authoritative links to your site by getting listed on supplier links. Many manufacturers and suppliers feature ‘where to buy’ pages on their websites.
Check the websites of all the manufacturers and suppliers you work with to see their ‘where to buy’ or ‘stocklist’ pages. If you’re not listed on a page, reach out to whoever your contact is at the company, share the page, and ask them how you’d go about getting your website listed and linked.
Digital PR
Digital PR is a great way to build quality links. This method involves creating linkable assets you can promote to relevant journalists and publications to encourage them to write about your content and link to it.
To succeed at link building with Digital PR, you must have great ideas that journalists think are worthy of writing about. You should focus on creating content that tells a story so good journalists can’t say no to writing about your business.
The links earned from digital PR typically come from relevant content on high authority domains. Think newspapers, industry magazines, and other sources of authority.
The Skyscraper Technique
This link building tactic helps you build links that make a real difference to your organic traffic while helping your site rank for competitive search terms and keywords.
The Skyscraper Technique consists of finding successful content that’s earned lots of links. The next step involves creating better content and promoting that content to those who linked to the original piece.
If you use this technique, put your best foot forward and create an awesome piece of content on your chosen topic that really shines. Don’t skimp on words and present the information using in-depth explanations and visuals like photos, charts, and graphs.